Is your web site being found?...Being found by your company
name and URL does not count!
CLICK
HERE TO RECEIVE YOUR FREE SEARCH ENGINE RANKING REPORT
You've heard the term Search Engine Optimization or SEO,
what can it really do for you??
You have a web site, now you need people to find you.
Over 90% of your web site traffic will come from search
engines or directories. Even those clients who know of
your existence will search for you on one of the main
search engines, i.e. Google, Yahoo, Bing.
To be listed somewhere on the search engines is not enough,
you must be in the top ten, preferably top five, search
engine listings for your content and that content must
be relevant to your market. Receiving masses of hits is
pointless if those hits are random and not from your targeted
audience.
We will optimize your web site for your targeted audience
with a focus on ROI (return on investment). We keep up
with the ever changing algorithms of all major search
engines; because, what works one week may not be what
gets your site ranked the next week.
The goal of search engines is finding content that will
bring them more traffic; hence, more advertising revenue.
They do this by using complex algorithms to determine
whether a site is relevant or useful and should be included
in their search results.
SEARCH
ENGINE OPTIMIZATION TIPS
CLICK
HERE TO RECEIVE YOUR FREE SEARCH ENGINE RANKING REPORT
Fusion Studios will:
Review
site content- Achieve an understanding of your site's target audiences
and business goals
- Conduct keyword & key phrase research, analysis
and strategy
- Analyze the search performance status of your site
and provide recommendations for improving performance
- Increase your site's link popularity
- Manage site submissions to the major search engines
and directories
- Bring focus to relevant content to highlight your
most important keywords in the search engines
- Provide maintenance of all optimization strategies
on a regular basis
- Submit your site to industry-specific engines and
directories
- Create a link campaign that includes link exchanges
and to find the most appropriate directory and industry
links
Search engine positioning cannot be guaranteed. If anyone
ever guarantees your site will be listed #1 on the organic
engines, run!
Expect Caffeine after the holidays
November 17, 2009
"The feedback on Caffeine has been very positive,
so we're ready to move from the developer preview to the
next stage of the roll out: going live with Caffeine at
one data center. This means that a small percentage of
Google?s users will benefit from the technology behind
Caffeine in their regular searches. read
more.....
I wanted to reassure site owners that the full Caffeine
roll out will happen after the holidays. Caffeine will
go live at one data center so that we can continue to
collect data and improve the technology, but I don't expect
Caffeine to go live at additional data centers until after
the holidays are over."
Google has released an official statement about
spammy links
This month, Google published an official statement about
low quality links in their webmaster blog. Here are the
main statements:
Linking is a significant factor in Google's ranking algorithm
but it is just one of many factors. Other factors are
the content of your web pages, the site structure and
the appearance of a keyword in the different web page
elements.
If you have a high quality website and get links from
spammy websites, try to contact the website owners and
ask them to remove their links. Google will not help you
with that.
It the webmasters of the spammy website are not cooperative,
don't worry and focus on the links that are under your
control.
Google recommends to optimize the many factors than
influence indexing and ranking.
Google says that low-quality links rarely stand the
test of time and that they may not be considered by Google's
ranking algorithm.
If you want to make sure Google knows about the spammy
links and is valuing them appropriately, you can report
them to Google with their spam report or paid links report
forms.
What does this mean for the rankings of your
website?
Low quality links are usually links from low quality
websites. These website usually have low Google rankings
and they cannot pass much ranking power to other websites.
For that reason, you shouldn't worry too much about links
to your website that you cannot control. Better focus
on the following:
Create high quality web pages with a good website navigation
and optimized web page content. Make sure that all web
page elements contain the right information so that Google
will list your website for the right keywords.
Try to get high quality links to your website. The more
high quality links your website has, the less impact have
links from spammy websites.
The Truth
About Optimization
1. Optimizing your website is like working with a fitness
coach
Some people think that getting a website on Google's first
result page can be done by purchasing the right product
of service. You just have to click a few buttons and that's
it. Unfortunately, that's not possible.
If it was that easy to get high rankings on Google then
everybody could get high rankings. However, it's obvious
that only some websites will make it to Google's first
result page and Google chooses these websites carefully.
That's why you have to do the right things if you want
to outrank your competitors.
Optimizing a website is like working with a fitness coach
There are many similarities between optimizing a website
and working with a fitness coach:
You must be willing to change
Good SEO programs and SEO services will tell you what
you have to do but the work is up to you. You must also
implement the changes on your website. Take the advice
of your SEO fitness coach and do something. Try to improve
your website. Do not search for reasons why improvement
is not possible. Do the things that are necessary to bring
your website into shape even if it requires some work.
You must be honest to yourself
If you want to be fitter then you shouldn't go to the
refrigerator at night and pretend that you didn't. If
you want to get higher rankings on Google, you shouldn't
torpedo your search engine optimization efforts by doing
things with your website that you like but aren't recommended
by the SEO service.
It helps a lot if you have the right equipment
It's easier to work out if you have the right equipment.
If you want to run long distances, you need running shoes.
If you want to get on Google's first result page, you
need a good domain name, a good server, clean web pages
and a good SEO tool. It will be much easier to get good
results then.
It's risky to game the system
If you want to be fitter without working out, you might
take some pills. This can work for some time but ultimately,
the pills will make you sick and destroy your body. If
you want to get quick search engine optimization results,
you might consider spammy techniques that promise immediate
or very fast results.
These methods can work for some time but Google detects
all spam methods sooner or later and your website will
be banned from the index.
If you're not afraid of change then your website will
get the rankings that it deserves. It's not easy to get
top 10 rankings on Google but it's also not difficult
if you do the right things.
